Characteristics
- INCI
- Gold
- Ru.
- Ci 77480
- CAS
-
7440-57-5
This is the substance number in the Chemical Abstracts Service registry. The CAS number uniquely identifies a substance regardless of language, trade name, or synonyms.
- EC
-
231-165-9
This is the substance number in the European chemical identification system (EC number), used in European regulatory databases including ECHA/CosIng.
- IUPAC
- Ci 77480
- Functions
- cosmetic colorant
- EU Restr.
-
IV/133
EU regulatory status: restricted use. The ingredient is permitted in EU cosmetics but its use and labelling are regulated.
More detail →
Description
Gold in cosmetics usually refers to finely milled gold particles or gold compounds added for their sensory and visual appeal. It’s best known as a luxury ingredient, but it can also play a supporting role in formulas designed to make skin look more radiant and polished. Depending on the product, gold may be used in serums, masks, eye treatments, or hair care for a shimmering finish and a more indulgent feel.
For skin, gold is often included to help create the look of glow and smoothness, especially in products aimed at dull or tired-looking complexions. Some formulas pair it with hydrating or antioxidant ingredients, so any visible benefits usually come from the full formula rather than gold alone. In hair care, it may be used mainly for shine and a premium aesthetic. People who enjoy sensorial, glow-enhancing products may appreciate it most.
Caveat: gold is not a must-have active, and its effects can be subtle. It may be less useful for those who prefer straightforward, budget-friendly formulas. As with any cosmetic ingredient, check the full ingredient list if you have sensitive skin or a history of reacting to fragranced or decorative products.
Products with Gold (899 total)
Most often found in Bielenda products (20 items)
