APLB

The Korean APLB brand operates in the affordable care segment and focuses on basic facial and body products with an emphasis on moisturizing, restoring and maintaining the skin barrier. The brand belongs to the mass market and is widely represented in Asian nursing; open sources most often indicate that it comes from South Korea, but it is difficult to find confirmed data on the year of foundation.

APLB's range includes toners, serums, creams and cleansers, as well as lines with popular care ingredients such as centella, hyaluronic acid and niacinamide. Our database contains 130 brand products, which allows us to compare the formulations of different series and select products for sensitivity, dehydration or the need for more hydration.

The brand's official website: aplb.co.kr