The Ordinary

A brand that is often chosen for clear formulas and short formulations, The Ordinary appeared in Canada in 2016 and is part of the DECIEM portfolio. In terms of positioning, it is an accessible professional brand with an emphasis on active ingredients and a transparent description of concentrations, rather than decorative packaging or complex marketing promises.

The brand's range includes serums with niacinamide, hyaluronic acid, retinoids and acids, as well as products for basic skin and hair care. Among the most recognizable products are Niacinamide 10% + Zinc 1%, Hyaluronic Acid 2% + B5 and AHA 30% + BHA 2% Peeling Solution. Official information about the brand is available on the website theordinary.com .